Doritos Breaks Agreement With Samantha Hudson Over 2015 Offensive Comments
Last Monday Doritos and Samantha Hudson began their journey together and, just 48 hours later, the company has decided to cancel its commitment to the artist. The reason is the singer's inappropriate messages on social networks in 2015, in which she made reference to some abusive acts against minors and which have led to her dismissal in extremis.
It had only been two days since both parties had signed advertising and sponsorship agreements, but Pepsi & Co, the company that owns Doritos, did not like Samantha Hudson's messages almost a decade ago and which have now recovered, provoking a wave of criticism.
The brand has already erased all traces of the LGTBIQ+ activist. In fact, it has removed the 50-second spot that Hudson starred in, 'Crunch Talks', and which had gone viral on Doritos' social networks. The company, according to Rolling Stone, will not interact with the artist again in the future and they claim that they were not aware of her messages until they began to appear after the signing.
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